Wednesday, 28 November 2012

Mad Men - Audiences


"Most media texts target a range of different audiences"
 How true is this for your chosen texts?

  • In general Madmen attracts a specific range of audience, mainly being the older more middle class generation of people.
  • However our particular text "The Other Women" can relate to a wider range of audiences as it contains such controversial issue such as: Racism, male dominance and the objectification of Women. 
  • Such controversial issues can be seen through the presentation of certain characters. For example the racist attitudes of the 60s are seen through the older generation at the time. Joan's mother is a good example of this as during a conversation with Joan, she say's: "why don't you get a coloured girl in, they're used to being bossed around." Furthermore it is reinforced that these attitudes only lie with the older generation as Joan shrugs off this proposal and walks away. This therefore could split audiences opinions, with older audiences seeing it as more standard and younger being offended by the attitudes portrayed, thus an older audience would be able to gain personal identity and would take a more preferred reading.
  • The issues such as the objectifying of women, and the overall patriarchal society, are also easier relatable to an older general as they would get personal identity off their own real life experiences. However the information given about the 60s could also be interesting for a younger generation who didn't experience such issues.

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