How does Louis Theoroux attract it's target audience?

Louis Theoroux's: 'America's most hated family in crisis' smashed viewings and became the most watched programme of that week with 3.3 million views. The programme is heavily constructed to appeal to it's audience, seen as far as the first scene as we are put straight into the center of the Westboro Baptist Church conducting very extremist protests against 'fags'. This scene is constructed to make a mockery of the cult which appeals to it's audience through Theoroux style of journalism which give conventions of humor normally known as Gonzo journalism. For example his first words quote: 'Is it possible you've become more weird?'. The uses and gratifications theory assumes the audience to gain entertainment through this humor as well as vast information on the views of the church.