How does Lost appeal to it's audience? - Polar Bear scene.

The scene with the Polar Bear is a great example in how it is constructed to appeal to it's audience. Initially the scene begins with a shot of the group moving towards higher ground. The camera pans slowly above looking down upon them allowing the audience to see how small they are juxtaposed with the island. This creates entertainment from the Uses and Gratifications theory as it gives continuous little enigmas, which question the audience as to where they are, and whether they'll find help. A sense of panic is firstly constructed through the frustration of Sayid and Sawyer. The sudden change to non-diegetic music at this point begins to make the scene very tense and gives connotations of horror. Also during this point the viewing of the audience is very restricted and shallow focus is used to restrict viewing of the mise en scene. As what we eventually know to be the Polar Bear approaches a switch is made to a handheld camera giving a clear sense of realism and putting the audience right there in the moment. This again creates entertainment from the Uses and Gratifications theory but also a sense of personal identity is reinforced as the audience feels the same panic as the group do through the use of editing. The scene is typical of a passive audience, the 180 rule is used to not create confusion of the audience and it is quite clear at all points as to what is going on. The diegetic screams again refer to panic and also a further little enigma is used when Sawyer shoots down the bear. Earlier in the program the handcuffs suggested a criminal on the plane and this questions the audience as to thinking it was him. Finally towards the end of the scene a cliffhanger is used through forms of another enigma to attract the audience to return (After a TV commercial break). This create personal interaction as the viewers want to discuss with friends, post on blogs or social networking sites which gives the mainstream program it's large ranged demographic.

Discuss the audience appeal of your three main texts - Madmen

The audience of Madmen is very limited in that it is shown purely on a subscribed channel (Sky Atlantic) so therefore this restricts the amount of negotiated and oppositional readers of the text as they would not have paid for such a channel. 'The Other Women' is the The Guardian critics choice for a 'knockout' episode as it clearly appeals to it's audience through the controversial issues put forth and when the patriarchal society of the time was taking a change. The representations of the ensemble cast show different perspectives of the time but all share the typical smart, suited office stereotype. Through the uses and gratifications theory this gives information on the style of the time and also creates personal identity as through the use of an ensemble cast, each viewer can more than likely relate to one of the characters. The Other Women challenges the male dominated society of the 60s. It firstly appeals to it's audience through the use of editing. The lack of non-diegetic music enables the viewer to create their own feelings upon a situation or a character and therefore is intended for a much more active audience. Also in this particular episode a non-linear flashback is constructed when Don Draper confronts Joan at her apartment, which adds shock value to the program, but also suggests it's appeal is towards a more educated and perhaps older demographic: 30 years and over.