Explore the impact of digital technologies on your selected industry

Today's artists are highly reliant on digital technology, as it gives them the opportunity to more efficiently market their music to a wider range of people. Lady Gaga and Radiohead from my set texts are examples of this, however Nirvana being an early 90s band were not given such methods, and relied greatly upon interviews and TV performances. 

Digitial technology has a huge impact on the success and image of Lady Gaga. Through the use of social media, Facebook, Twitter or fan sites for example she is able to interact with her fans which allows her to keep them up to date with her latest news, and allows her audience to feel as though they are able to get to know her. This gives great positive publicity for Lady Gaga and also through using such sites she is able to speak about her new releases, which in itself helps to market her products. 

Unlike Lady Gaga, Nirvana had no access to such technology, they therefore communicated with their fans through the use of TV. Performances on the Jonathon Ross 

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